Monday
Mar282011
Goose Island's John Hall promises commitment to creativity won't change
Monday, March 28, 2011 at 11:44PM Beer geeks are already wringing their hands that the sale of Goose Island Beer Co. to Anheuser-Busch -- better known as Budweiser -- will compromise one of craft beer's leading lights.
But Goose founder and Chief Executive Officer John Hall said the brewery's commitment to interesting and creative beer, like the recently released Pepe Nero (a black saison) or the upcoming Big John (a stout aged with cocoa nibs) will not change.
"They didn’t buy us to change what we’re doing," says Hall, who will remain as CEO.
If AB was going to water down the product, "I wouldn’t have done it. I wouldn’t have worked 23 years to build what I have to (throw) it away in five minutes."
But Goose founder and Chief Executive Officer John Hall said the brewery's commitment to interesting and creative beer, like the recently released Pepe Nero (a black saison) or the upcoming Big John (a stout aged with cocoa nibs) will not change.
"They didn’t buy us to change what we’re doing," says Hall, who will remain as CEO.
If AB was going to water down the product, "I wouldn’t have done it. I wouldn’t have worked 23 years to build what I have to (throw) it away in five minutes."
tagged Beer, Chicago, Goose Island in News
Beer, Chicago, Goose Island in News 